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25-05-2024
Update on Meeting of Recognized Associations and Unions with CMD BSNL to Discuss Organizational Transformation with BCG Consultancy Services:

The recognized Associations and Unions, including AIGETOA, BTEU, SNEA, BSNLEU, and NFTE, along with the Welfare Association SEWA, were invited to a meeting with the CMD BSNL today. The primary purpose of this engagement was to discuss the appointment of BCG Consultancy services for strategic organizational transformation within BSNL, with the aim of establishing the company as a leading brand in the telecom sector.
AIGETOA was represented by Shri Ravi Shil Verma GS & Shri Pavan Akhand Dy GS and BTEU was represented by Shri R C Pandey GS & Shri Ajay Singh Dy GS.
Key Discussion Points:
1. Quality of Service (QOS): BCG's role in enhancing BSNL's QOS, ensuring reliable and consistent services for customers.
2. ⁠Customer Centricity: Strategies to improve customer satisfaction and loyalty, making BSNL the provider of choice.
3. ⁠Sales and Distribution: Optimizing sales strategies and distribution channels for better market reach and revenue growth.
⁠ 4. Cost Reduction: Identifying areas to reduce operational costs without compromising service quality.
5. Performance Management: Implementing effective performance evaluation and improvement systems for employees.
6. Brand Strengthening & Growth: Developing BSNL's brand identity and market presence to attract new customers and retain existing ones.
During the meeting, we raised concerns about the rumors of BSNL planning another Voluntary Retirement Scheme (VRS) with the appointment of BCG. The CMD BSNL categorically denied these rumors, confirming that there is no proposal for a VRS and the consultant has also been directed to suggest the measures of utilizing the full existing strength.
We also brought attention to the issue of low motivation among field staff, emphasizing the need to address HR issues promptly. GS AIGETOA categorically raised the issue of promotions, Pay Scales and 3rd PRC and sought support of management in addressing these concerns at priority. We also raised the concern on conducting this exercise when multiple rounds of such consultancies have already been done in BSNL with not much appreciable results. CMD BSNL explained that Project Shikhar has helped the organization in bringing some major structural changes like creation of vertical wise operations, creation of a new vertical of EB, many structural reforms which helped in sustaining this organization. He said though few consultants couldn't give desired results but all efforts shall be made to convert BSNL into a profitable organisation through this consultancy exercise. We said unless the internal customers of the organisation i.e. employees of BSNL are motivated and unless their HR issues are addressed, any such exercise will not give the desired results and requested to address the HR issues on priority.
GS BTEU requested that mobile reimbursement be extended to non-executives, recognizing their similar use of BSNL applications in the field. GS BTEU also raised the concerns of non executives like stagnation and lack of promotions and requested to solve them on priority. GS BTEU also requested for implementation of 3rd PRC in BSNL. He also emphasized upon the need for utilisation of JEs in a proper way in organisation and provide them more opportunities of promotion through provisioning of more posts.
In conclusion, we highlighted the importance of addressing HR concerns and transforming BSNL in parallel, ensuring that employee welfare and organizational growth go hand in hand. The meeting concluded with a positive outlook, and we look forward to further constructive dialogue and action towards making BSNL a leading telecom brand.

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